Beware of Greenwashing!

What is it? Greenwashing or Green Sheen is the term used for a company that makes it seem like they are implementing green practices or they are selling a product or service with environmental benefits but in reality-they are lying! How horrible, right? This term can also apply to a company that is obviously spending more money on advertising being green than actually BEING green. Want a run down of some of the more notorious accused companies?

– Clairol, for false advertising. The company claims to offer a “truly organic experience” with its Herbal Essences line of shampoos but, according to the report, uses chemicals such as sodium lauryl sulfate, propylene glycol and D&C red no. 33, which are not organic. (The report notes that Clairol does use some organic ingredients, does not test on animals and uses 25 percent post-consumer recycled plastic in its bottles.)
– American Electric Power, for falsely advertising itself as environmentally friendly and concerned about animal habitats, even though it is a major polluter. Its harmful emissions contribute to air pollution, acid rain, global warming and mercury poisoning, according to the report.
– Americans for Balanced Energy Choices, for falsely promoting coal as a “clean fuel,” even though carbon dioxide, one of the byproducts of coal burning, is the primary greenhouse gas responsible for global warning. Continued global warming will result in rising temperatures, rising sea levels, increased rates of diseases such as malaria and continued water pollution.

For more info check out: www.greenwashing.net Really, go check it out! You must go see the reason given for the Americans for Balanced Energy Choices being on the list-LOL!

Tags: Greenwashing